University can be difficult at any age. Personally, for me this year, there have been mostly highs, but also certain lows that at times,...

…Ready for It? In today’s blog, I would like to talk about Taylor Swift. Yes, the pop musician! Whether you love her, hate her, or reside...

What do you actually know about making social impact and entrepreneurship? I have noticed in recent years that the younger generation...

Co-written with fellow Strategic Digital Marketing student Paula Field In today’s blog I will write about my student trip of a few months...

Inspired by Nicola Robinson’s guest lecture about creating a good and creative CV, I decided it would be a nice feature to write a blog...

Recently, Snapchat held its first partner summit, where they announced the company’s new approach to stand out from competitors like...

‘’Social media can make us better storytellers,’’ – Eleni Stefanou, Social Platforms Editor at The Guardian. When using Instagram to grow...

Last week, I had a guest lecture by Sarah Owens, graphic designer and USW alumni, about the use of colours in marketing and design. It...

In the fashion industry where the lines between creativity, fantasy and expression are easily blurred, it isn’t always easy to predict...

What do companies such as Coca-Cola, Airbnb, Nike and Ben & Jerry’s have in common? Judging from their marketing campaigns, they have...

Since this is my first blog post, I decided to go for the cliché approach by starting with an introductory blog post about myself, my...