LivingLikeLee

My name is BL and I am currently studying the MSc Strategic Digital Marketing. My interest in marketing started during my undergrad in Tourism and Leisure Management, where I learned about the basic theories of consumer marketing. After becoming more curious about the module and subject, I decided to do a marketing internship at a tourism board and a marketing and PR agency. Both experiences were very insightful and made me realise that I wanted to learn more from marketing. As a result, I choose this course with creative and digital aspects, due to the current marketing landscape with influencers, social media and big data.

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This blog is mainly created for an assignment of the module Content Marketing and PR, but also a nice opportunity for me to develop my creative writing, blog skills and understanding the marketing & PR industry. I hope you will enjoy my journey, where I will blog about various marketing and PR related subjects and issues that I find interesting.

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Happy reading!

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