Tips for Engaging Content on Instagram
- Ben
- Apr 7, 2019
- 3 min read
Updated: Apr 15, 2019
‘’Social media can make us better storytellers,’’ – Eleni Stefanou, Social Platforms Editor at The Guardian.
When using Instagram to grow your business, it’s important to have a planned approach in order to build up a specific following that is engaged and loyal to your brand. The big question however would be; how? Well, through more quality content!
This article will help you understand why quality content matters, how to create engaging content on Instagram, and what you need to take in consideration for your account.
But why?
Constantly publishing content and always being present on socials, is becoming less important now. Being relevant to your followers, that's what it's all about. Rather one very relevant post per week than a mediocre update every day basically. So, before showcasing your products/services, setting up a shopping feed or a certain campaign, the content firstly needs to stand out, in order to attract people and convert them to followers. The reason for this is, because better quality could lead to more brand loyalty and increases in conversion rates.
Structure
People tend to be fond of certain structures, therefore a structured approach also applies to the content level. Review the companies’ goals and the behaviour of the target audience and settle on brand elements that can be communicated through the Instagram content. Examples of content themes are products, services or team members to showcase your business. Then move on how those themes could fit into the photos, videos or Stories with matching texts and filters.
Filters
According to Canva, Clarendon is Instagram’s most used filter. It highlights, shadows and brightens your images to make them pop. There are also plenty of other tools that can help you create picture perfect Instagram posts without the savvy Photoshop skills. Online design and filter tools, such as Canva, PicMonkey and Venngage, are incredibly handy to step up your Instagram game. But beware to use a consistent approach that matches the brand’s identity.
Hashtags are one of the best features on Instagram. It allows your content to be discovered, thus growing both the audience and engagement, but also to brainstorm for inspiration on accounts that have similar audiences to yours. Start following these accounts to keep up with their posts and save any specific posts that you think are worthy to repost on your page. You could also use the option to follow certain hasthags, making it even easier to discover great content to repost.
PS: Did you know that #love is Instagram’s most used hashtag with over 988 million posts containing it?
Stories
Incorporate Stories into your Instagram content marketing strategy to promote a product, service or event. Showcase sales, increase engagement around your special offers or use them to share fresh, unique content that defines your brand. Keep in mind, however that the content needs to resonate with viewers in the end.
User-generated content
User-generated content refers to any content created by users of any products or services about those particular products/services, with or without encouragement from the brand themselves. It works as a great endorsement, like Word of Mouth, because it instills trust, encouraging potential customers to treat your brand more seriously. Or create a whole campaign around it, where users can win something by creating an Instagram post and tagging it with your own brand hashtag, or a campaign hashtag, in order to increase your brand awareness, engagement and following.
Influencers
If there is enough budget, consider working with an influencer in order to create some interesting content and expose their audience to your brand. However, keep in mind that the influencer needs to fit within your niche, since their audience needs to be genuinly interested in your products or services. A nano-influencer (between 1,000 – 10,000) might be an option, since it is easier to make a deal with them.
Conclusions
Well, hopefully this blog gave you some inspiration on how to create engagement for your Instagram account. Now it is up to you to plan and curate your feed! 📷
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