…Ready for It? In today’s blog, I would like to talk about Taylor Swift. Yes, the pop musician! Whether you love her, hate her, or reside...

What do you actually know about making social impact and entrepreneurship? I have noticed in recent years that the younger generation...

Co-written with fellow Strategic Digital Marketing student Paula Field In today’s blog I will write about my student trip of a few months...

Inspired by Nicola Robinson’s guest lecture about creating a good and creative CV, I decided it would be a nice feature to write a blog...

Recently, Snapchat held its first partner summit, where they announced the company’s new approach to stand out from competitors like...

Last week, I had a guest lecture by Sarah Owens, graphic designer and USW alumni, about the use of colours in marketing and design. It...

In the fashion industry where the lines between creativity, fantasy and expression are easily blurred, it isn’t always easy to predict...

What do companies such as Coca-Cola, Airbnb, Nike and Ben & Jerry’s have in common? Judging from their marketing campaigns, they have...